Stories by the River – A New Platform
We chose New Hope, Pennsylvania as our new home from nearly 6,000 miles away, having only some faint memories of pleasant walks along River road some 25 years ago. When we arrived to New Hope,…
Unbounded Marketing- The new era of content
The impact of the latest presidential elections on American society feels like a large meteorite hit the earth, triggering powerful shockwaves that could kill all the dinosaurs. A single event has not had such a…
No Friedman, The World Is Not Flat, It’s Split
Pluralism, communities, interconnectivity, sharing, exchanges of ideas . . . these were the terms used to describe the vision for the Internet by its “founding fathers”. Those idealistic geeks who jumped on early aboard the…
How to build a winning digital marketing team: A game plan for 2017
Marketing is a team effort, even more so when it comes to digital marketing. The work is agile and is done in real time. Pressure to perform or react can soar within seconds. The team…
How to avoid pogo sticking on your website
The tl,dr version: Pogo Sticking can seriously hamper your SEO content. Here is what needs to be done: Find and fix technical and UX issues that might cause the problem (Site speed, mobile friendliness). Identify…
The Four Layers of Website Content
“Are you primarily working with clients on their Facebook & Twitter content?” This question came up in a Q&A after a lecture I gave at a digital conference in Tel Aviv. The answer? “Actually,…
Website Content Marketing: 5 most common mistakes
“If you build it they will come”. This mantra tends to be misunderstood by many online marketers. When it comes to website content, it is crucial to deploy a well thought out the strategy, to…
5 Ways to write an interesting article … on a boring topic
Ever need to write an article on a really boring topic? You probably worried that the outcome will also be boring and no one will want to read or share your writing. No need to…