The Four Layers of Website Content
“Are you primarily working with clients on their Facebook & Twitter content?” This question came up in a Q&A after a lecture I gave at a digital conference in Tel Aviv. The answer? “Actually,…
Website Content Marketing: 5 most common mistakes
“If you build it they will come”. This mantra tends to be misunderstood by many online marketers. When it comes to website content, it is crucial to deploy a well thought out the strategy, to…
5 Ways to write an interesting article … on a boring topic
Ever need to write an article on a really boring topic? You probably worried that the outcome will also be boring and no one will want to read or share your writing. No need to…