5 Ways to write an interesting article … on a boring topic

Ever need to write an article on a really boring topic? You probably worried that the outcome will also be boring and no one will want to read or share your writing.  No need to panic.   Here are 5 tips that will help you spice things up and make your digital article writing on a boring topic, easy as pie.

writing inteesting content for the website

Mindful Writing

Take your reader hand in hand on a journey. Make them feel that they are having an exclusive, exciting, meaningful, inside experience.

  1. The” Clean Slate” Method or “Playing it Dumb.”

Before even starting to write, clear your head of any pre-existing knowledge on the topic. Now put on a set of ignorance glasses through which you will look closely at the topic of the article. This perspective makes anything look a bit strange. It can lead to a fresh and innocent perspective on the topic.

Let’s say, for example, that you need to write about the water level on the Delaware River in New Hope, PA.  If you don’t live on the river or kayak there every so often, that could sound really boring to you. But try playing dumb and ask questions out of ignorance. For example: You can ask “Why should I care about the water level?” The answer, “So your butt will not get scratched when you go tubing!” A mixture of ignorance with humor can be a great ice breaker that will help ease into a more serious discussion.

  1. Make it Personal

People can get bored reading an article, but they love a good story. So tell them one and make it personal. For example, let’s say you are trying to write about a math conference for a university website. You can start your story with the anxiety attack you had when you heard about the assignment – when  it  took you back to your high school pre-calculus class. You could tell how son’s school calculator is so sophisticated you wonder if he does math in school or goes to class to learn what each button actually does.

  1. The Outstanding Angle

Even the most boring topics include some odd or outstanding facts or numbers. Shine the light on these issues and you can find a great story to tell. Let’s go back again to New Hope, PA where I happen to live right now. What if you need to write about the D & L Trail – Delaware Canal Towpath? Your research shows you that many people before you have covered this topic already and have provided all of the interesting places on the trail. So how can you avoid just repeating the same information? How could you provide something unique? You could stand it on its head and write about the great places the trail misses. For example Bowman’s Hill, which is less than 0.5 a mile from the trail, is a must stop to anyone who is hiking in the region. Or write about where to go after a nice walk – like that little coffee place that the locals like.

  1. The “Official Quote” Method

When the topic appears to be extra boring and writing is even more challenging, you can always resort to quotes. Official quotes from Wikipedia, official census statistics or funny quotes from famous people will do the job. For example, if your topic is “urbanization in the 18th century”, you could start by quoting the “official” definition of “urbanization”. Then you can argue or defend the relevancy of the definition for today versus the 18th century. Ask and answer the question. Why was the topic important? Is it still relevant to us today? And what about the future, will it still be relevant?

  1. Mindful Writing

People might prefer living the experience than just reading about it.

To deliver an actual experience to the reader, you can use mindfulness and meditation techniques. This can get the reader not just interested but also emotionally involved. Take your reader hand in hand on a journey. Make them feel that they are having an exclusive, inside experience. Here you are, riding your bikes on the canal path. The warm spring wind brings you back to a fun childhood memory of riding your bike with friends. Suddenly you realize that you’re smiling. You are not quite sure why.  Is it because of the picturesque canal on your right? Is it the blue sparkling waters of the Delaware River on your left? Who cares? As long as you can feel the story, you are in.


This post is based on a previous post written with Gil Slovik from the content Hub (Hebrew)